Daniel Rodriguez–PI. As the state’s population grows and urbanizes, the demand for pedestrian and bicycle facilities also grows. The North Carolina Department of Transportation (NCDOT) needs to establish a common, consistent system for quantifiably measuring non-motorized traffic volumes based on sound methods. In turn, these data can be fed into tools to measure existing trends and model future increases in non-motorized trips at site-, corridor-, and regional-levels. Establishing a bicycle and pedestrian count program will assist the NCDOT in evaluating facility usage over time, inform the project prioritization process and provide quantifiable evidence to support non-motorized facility inclusion through the Complete Streets process, improving municipal and regional planning for active travel.