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Torin Monahan-PI. Scholars and policymakers are rapidly coming to recognize the central importance of large-scale digital platforms in shaping all aspects of commercial interaction. The digital platforms of Amazon, Google, Facebook and those of the so-called “sharing economy,” such as Uber and Airbnb, capitalize upon the production, collection and analysis of big data to fundamentally restructure entire markets. This research project, funded by the National Science Foundation, will explore empirically what happens when large-scale digital platforms collide with the built world. It will attend specifically to the mediating effects of existing organizational forms, material infrastructures and cultural practices in selected US cities. Using qualitative methods, the research will develop a “platform ethnography” that will include content analysis of industry, media and government documents; semi-structured interviews with key informants; and spatial mapping of platform densities and flows across urban regions. By generating findings about the local mediation of platform capitalism, this study will be able to produce recommendations for regional governments and firms looking to navigate these market shifts intelligently.